Showing posts with label NPIntegration. Show all posts
Showing posts with label NPIntegration. Show all posts

Monday, September 26, 2011

13 elements to the philosophy of integration - TheNonProfitTimes

13 elements to the philosophy of integration - TheNonProfitTimes: By now, just about anyone involved in fundraising is aware of the concept of integration, of using all the media possible in order to maximize results.

Speaking during the DMA Nonprofit Federation conference, David DeBetta of Russ Reid said that although the term integration might be vague to some in the sector, there is actually a philosophy of integration that helps to make it clearer to understand and easier to implement.