Nonprofits, Aiming for Relevance, Try On New Names - The New York Times

Nonprofits, Aiming for Relevance, Try On New Names - The New York Times: "ive-On NY is among dozens of nonprofit groups in the city and surrounding area that are shedding longstanding — and sometimes long-winded — names and embarking on efforts to rebrand themselves."



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6 Potential Pitfalls to Avoid with Your Company Employee Giving Model | America's Charities

6 Potential Pitfalls to Avoid with Your Company Employee Giving Model | America's Charities: "Workplace giving campaigns are making way for a new engagement model and the latest research indicates that if your company is making any of the following mistakes, you’re likely missing out on some key corporate branding and employee engagement opportunities."



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Marie Curie drops the words 'Cancer Care' from name

Marie Curie drops the words 'Cancer Care' from name: "Marie Curie has dropped the words ‘Cancer Care’ from its name in the lead-up to a rebrand at the care charity.
Documents filed with Companies House earlier this month say the charity agreed the special resolution to change its name to Marie Curie at its annual general meeting on 2 October. "



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Larry C Johnson-Getting It Right the First Time Fundraising Branding : FundRaising Success

Larry C Johnson-Getting It Right the First Time Fundraising Branding : FundRaising Success: "My response to her was, well-meaning as her intentions are, she was making a common mistake made by organizations when they make a mission or cultural shift. She wanted to start with the most obvious, most immediate place to make a change — the name.
When making an organizational shift, we almost always want to start with a process, a thing that is easy to see and, hopefully, immediate in its impact. The place to begin, however, is with understanding the principles that are involved and operating in the situation."



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Four Lessons Brands Can Learn From the ALS Ice Bucket Challenge

Four Lessons Brands Can Learn From the ALS Ice Bucket Challenge: But, there are four characteristics of this trend that put it above the rest. In fact, this ice bucket challenge has four important lessons for brands. So, marketeers, take note:

Branding Won’t Stifle City Harvest’s Creativity | The NonProfit TimesThe NonProfit Times

Branding Won’t Stifle City Harvest’s Creativity | The NonProfit TimesThe NonProfit Times: Branding Won’t Stifle City Harvest’s Creativity
By The NonProfit Times - August 12, 2014

At City Harvest in New York City, “Brand is sacred,” said Vice President of Marketing Heather Wallace. “A strong brand is the foundation for everything at City Harvest. It creates legitimacy.”

Branding comes down to efficiency, said Gary Laermer, chief branding officer for the YMCA New York City. If the branding is off, he said, “Positioning, fundraising and engagement just doesn’t line up. It may be close, but either you’re in the middle or working three times as hard

5 Elements Of Your Association’s Brand

5 Elements Of Your Association’s Brand: We spend a disproportionate amount of time on our association’s brand look. We review iteration after iteration of a reimagined logo. Every year we agonize over the conference look – location-based or theme based? We tinker with website design. Look is critically important but so are the other elements of your brand.

Nonprofit Brand Awareness for Beginners | #fundchat

Nonprofit Brand Awareness for Beginners | #fundchat: Nonprofits want brand awareness the way a teenage girl wants Justin Timberlake at her birthday party.

We want celebrity appeal…to be attractive…for people to think we’re cool.

In other words: we want to become a household name. But how?

Wise Words About Charities And Branding | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits

Wise Words About Charities And Branding | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits: The other day blogger Jeff Brooks headlined a post … How to kill your fundraising. And the answer he gave was: Investing in brand. Well, I thought that was one of the most annoying things I had ever heard from Jeff (who I regard very highly).

So I read on and discovered he was passing along the admonition of Sean Triner, another smart blogger. Sean’s original post was titled: The first of two good ways to destroy your individual fundraising. Now I was really juiced up!

Marc Chardon and Hal Williams: The Imperfect Storm: Nonprofits Need to Ride for Their Brand (Series Post 4)

Marc Chardon and Hal Williams: The Imperfect Storm: Nonprofits Need to Ride for Their Brand (Series Post 4): In this post, we'll explore the importance of nonprofit branding.

Shift #3: Nonprofits need to ride for their brand.

Another major change in this imperfect storm is from the many to the one. Although many foundations and other funds have emphasized the importance of groups working together in partnerships, networks, and collaborative ventures, the emerging philanthropic focus is on which groups deliver the best results. The best get the money, the investment in their programs to improve human lives and conditions. We see foundations and individual donors alike shifting from sprinkling support among many groups to figuring out which ones are achieving the greatest impact. Then, fund

Donors And Funders Are Also Consumers - TheNonProfitTimes

Donors And Funders Are Also Consumers - TheNonProfitTimes: Some of the strongest brands in the United States belong to nonprofits. Brand management experts have measured the worth of some of those brands to be in the billions of dollars. How did they get that way? They got there by following these simple principles.

Let Your Brand Manage Risk

It helps to see brands as risk management tools for consumers. Usually it’s not risk in the sense of bodily harm or death, although this is a consideration when

How to Develop a Brand for Your Nonprofit

How to Develop a Brand for Your Nonprofit

January 2011

So you're starting a nonprofit organization or have one and want to know how to build or strengthen your brand. Well, what is a brand? Is it advertising, your spokesperson, a logo? We have heard of the Red Cross, Oprah, McDonald's. These are all brands. And while there may be positive or negative perceptions about each of these, you'll notice their missions are easy to define—providing disaster relief when needed, inspiring people to live better lives, and providing a cheap, convenient meal. They are all based on making a clear promise to their audience. Essentially, your brand is the reputation you have for delivering on your promise.

What does this mean for a nonprofit? A strong brand will help the organization stand out from the masses of solicitations, distinguish its cause from other organizations doing similar work, and inspire others to support them. The best brands elicit positive emotional responses because people understand and identify with each one's mission and know that the organization is consistently true to it. When carefully developed and nurtured, the brand becomes the fabric of an organization's culture.

Branding: Is It A Charity Or Dessert Topping - The NonProfit Times Dec 2, 2010

Branding: Is It A Charity Or Dessert Topping - The NonProfit Times Dec 2, 2010: "Times are tough across the board, for nonprofits of all shapes and sizes. With the emergence of new media, budget woes and board concerns, navigating the sector during a recession calls for efficient leadership and smart decisions.

In a frank discussion during the Direct Marketing Association New York Conference 2010, held in New York City, charity leaders addressed some of the sector’s hottest issues at the session “Cracking The Shell: Open Dialogue- The Most Pressing Issues Facing The Nonprofit World Today.” Tom Harrison, president and CEO of Russ Reid based in Washington, D.C. moderated the talk, asking nonprofit execs to weigh in on the issues of the moment."

Book Authors To Give Away Advertising Worth $100K In Contest

Book Authors To Give Away Advertising Worth $100K In Contest: "I've heard of all sorts of ways to promote a book, but the authors of Breakthrough Nonprofit Branding have taken promotion to a whole new level."

Breakthrough Nonprofit Branding Contest

Breakthrough Nonprofit Branding Contest

Author Q&A: Jocelyne Daw, Lead Author of Breakthrough Nonprofit Branding - AFP Marketplace & Bookstore - AFP

Author Q&A: Jocelyne Daw, Lead Author of Breakthrough Nonprofit Branding - AFP Marketplace & Bookstore - AFP

The Nonprofit Quarterly | @npquarterly | Nonprofit Newswire | Village People-"Y" Change Title of Hit Song?

The Nonprofit Quarterly | @npquarterly | Nonprofit Newswire | Village People-"Y" Change Title of Hit Song?: "uly 13, 2010; Source: NDTV | Apparently the Village People have drawn the line at re-naming their hit song, YMCA, as the equally well-known nonprofit YMCA, in a fit of “branding”, changes its name to a more concise “Y”. In an act of rebellion the Village People have vowed to continue to perform all four letters of their song in their performances."

Do the Wealthy Really Need a Generosity Coach? - The Wealth Report - WSJ

Do the Wealthy Really Need a Generosity Coach? - The Wealth Report - WSJ: "Now some philanthropy advisers are rebranding themselves as “generosity coaches,” making the whole business seem more a matter of good morals than big money."

Y.M.C.A. Found to Be the Most Valuable Nonprofit Brand - NYTimes.com

Y.M.C.A. Found to Be the Most Valuable Nonprofit Brand - NYTimes.com: "The analysis, by the marketing firm Cone LLC and Intangible Business, a British brand-valuation company, used financial data, projected growth in revenues and a survey of 1,000 Americans to determine the top 100 most valuable nonprofit brand names among organizations providing social, environmental and animal-related services."

The NonProfit Times - The Leading Business Publication For Nonprofit Management

The NonProfit Times - The Leading Business Publication For Nonprofit Management: "You Are What You Are Or Are You?

By Mark Hrywna

While some nonprofits go for a complete overhaul of name and brand, others realize they only need a few nips and tucks."