A new way of thinking about charities - South Florida Sun-Sentinel.com

A new way of thinking about charities - South Florida Sun-Sentinel.com: But is it really better for a nonprofit to hold a bake sale with just 5 percent overhead and net $71, he asked, if instead it can spend 40 percent on overhead on mass events and net $71 million? Isn't the real measure of a charity its impact and effectiveness in helping solve social problems anyway?

"Disney can make a $200 million movie that flops, and nobody calls the Attorney General," he told an audience of 600 nonprofit leaders and board members. "But you do a $1 million fundraiser for the poor, and it doesn't produce 60-70 percent returns the first year, your character is called into question."