How Companies Can Move Beyond Philanthropy in Developing Countries?

How Companies Can Move Beyond Philanthropy in Developing Countries?: For years the developed world’s standard M.O. has been to fund philanthropic projects in poorer countries across the globe. The results overall are mixed and have certainly been controversial. But despite one’s views of the “donor community” and whether one believes that charity and aid are effective, the stubborn fact is that needs have become greater, costs more expensive and for philanthropies and foundations, the funds must be stretched even further.

Linda Novick O'Keefe: Social Ethics: A Peek Into 2012

Linda Novick O'Keefe: Social Ethics: A Peek Into 2012: In an era of global connectivity and instant media, companies increasingly view philanthropic campaigns as an intrinsic component of a successful business strategy, rather than an external obligation. They now recognize that addressing social and environmental issues is an investment in future markets, and they are also acutely aware that new forms of social media instantly throw their actions under the gaze of globally conscious consumers. This new and radical connectivity reverses the traditional opposition between financial success and socially responsible behavior.

Publicity Examiner: Corporate social responsibility: Tips for professional fundraisers

Publicity Examiner: Corporate social responsibility: Tips for professional fundraisers: "In the previous Publicity Examiner post, we learned about the who, what and the why on corporate giving and the reasons corporate social responsibility has become critical for strengthening the corporate image. Generosity by corporations through community relations, foundation support, and non-profit sponsorships will establish and build brand equity through goodwill efforts with meaning."