What Gives? Study Shows Smaller Nonprofits Struggle to Attract Repeat Donors: Associations Now

What Gives? Study Shows Smaller Nonprofits Struggle to Attract Repeat Donors: Associations Now: While overall nonprofit giving was up a modest 2.6 percent in 2011-2012 compared with the prior year, the “2013 Fundraising Effectiveness Survey Report” found that for every 100 nonprofit donors gained in 2011-2012, 105 donors were lost through attrition.

The Fundraising Effectiveness Project�(FEP) � Talisman Thinking Out Loud

The Fundraising Effectiveness Project�(FEP) � Talisman Thinking Out Loud: "Thanks to the Association of Fundraising Professionals and The Urban Institute for their work on this important project. If this report doesn’t make the case for a STRONG donor cultivation and major gift program, I don’t know what does!

“For every $4.5 the nonprofit organizations gained in upgraded, new, and recovered gifts, a little more than $6 was lost in downgraded and lapsed gifts. For every 5.4 new donors recruited, slightly more than 6 donors were lost through attrition.”"