Keep your news releases clear « Philanthropy North Carolina

Keep your news releases clear « Philanthropy North Carolina: "Your news releases should be easy to understand, short and to the point, focusing on the actual news your nonprofit is announcing.

Instead, news releases from many nonprofits are confusing, vague, long-winded and roundabout, focusing on the nonprofit and its leaders, not the news."



'via Blog this'

Practices to Avoid When Issuing News Releases

massnonprofit.org ::: News releases remain an effective way for nonprofits to broadcast their message, even in the age of social media, but they need to be mindful of the needs of the editors and reporters they want to reach. Here’s what not to do.

Some of the most common shortcomings include the following:

Your news release should sell your story � Philanthropy North Carolina

Your news release should sell your story � Philanthropy North Carolina: While digital technology has radically changed the way news and information are delivered, traditional news media still represent powerful vehicles you can use to get your nonprofit’s message to a broad audience.

So write news releases that make the most of that opportunity.

A news release should show a news organization why its audience should care about your news.

Writing a one-page news release | Philanthropy Journal

Writing a one-page news release | Philanthropy Journal: Nonprofit organizations can use a news release to announce their events or newsworthy information.

But keeping a news release to one page, with the most relevant, timely information is an important step is seeing the release published.