5 Nonprofit Cause Marketing/Corporate Partnership Trends for 2015 : Page 1 of 2 : FundRaising Success

5 Nonprofit Cause Marketing/Corporate Partnership Trends for 2015 : Page 1 of 2 : FundRaising Success: "5 Nonprofit Cause Marketing/Corporate Partnership Trends for 2015"



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Charity: The Fatal Flaw Of Cause Marketing Partnerships - Forbes

Charity: The Fatal Flaw Of Cause Marketing Partnerships - Forbes: Cause marketing is a win-win partnership between a company and a cause. Yet all too often companies, in an attempt to appear altruistic, use the “C” word when describing these efforts. The word that evokes generosity but also pity. A word that signifies a one-sided relationship, often one of dependence: Charity.

Hurricane Sandy Donations — 15 Percent of What? - NYTimes.com

Hurricane Sandy Donations — 15 Percent of What? - NYTimes.com: That the practice has found some of its most aggressive expression in the aftermath of natural disasters is surely obvious to anyone who has observed the second and third chapters of Hurricane Sandy, as businesses have gone about the yoked work of advancing their interests while igniting charitable impulses, occasionally to unseemly, or at the very least, utterly confounding, effect