“Lucky” 13 ways to make reply devices work - The NonProfit TimesThe NonProfit Times

“Lucky” 13 ways to make reply devices work - The NonProfit TimesThe NonProfit Times: "t’s no secret that attention spans are short. You only have a few seconds to make that connection to the donor, entice her to open your direct mail piece and send back a gift. With such a narrow margin for error, everything in the package must work double-duty to funnel the donor toward a gift, even the reply device.

Robin Riggs of RobbinsKersten Direct and Kevin Pickett of M.D. Anderson Cancer Center shared a number of techniques to make your reply devices stand out at the Direct Marketing Association Nonprofit Federation 2015 Washington Nonprofit Conference."



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8 Steps to Writing Successful Fundraising Appeals | npENGAGE

8 Steps to Writing Successful Fundraising Appeals | npENGAGE: No matter how digitally savvy you are, if you want to be successful in fundraising you need to come to grips with the fact that fundraising letters work.

At this point in the year, you should already have all your direct mail appeals at the mail house. (You do, don’t you?) Here are some tips to help you get ready for next year’s fundraising letters. It’s not too early to begin designing the package!