This Giving Season, Make Sure You Stand Out - PhilanTopic | PND | Foundation Center

This Giving Season, Make Sure You Stand Out - PhilanTopic | PND | Foundation Center: "Whenever someone offers marketing advice like this, my first impulse is to ask: "Do you have a study you can point me to that offers evidence in support of that claim?" As you might imagine, the conversation usually turns pretty quickly to other subjects.

So what does it really take for your organization's brand to resonate and be remembered by donors at this time of year?

Here are five things that will help:"



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7 More Weeks – Are You Ready for Year-End Fundraising? - Clairification

7 More Weeks – Are You Ready for Year-End Fundraising? - Clairification: "This is the giving season! Between now and December 31st, statistically, are the “make or break” weeks for your annual fundraising. It doesn’t matter what fiscal year you’re on. Donors operate on a calendar year.

So I’m offering up 5 tips to help you out."



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Calendar Confusion: Year-End Communications on a Summer Fiscal Year | Kivi's Nonprofit Communications Blog

Calendar Confusion: Year-End Communications on a Summer Fiscal Year | Kivi's Nonprofit Communications Blog:



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Year-End Charitable Giving Bonanza is a Myth | Atlas of Giving - Fundraising Forecasting

Year-End Charitable Giving Bonanza is a Myth | Atlas of Giving - Fundraising Forecasting: "Posted on December 22, 2014
There is an assumption in the U.S. that the best charitable giving season is October, November, and December each year (Year-End). The facts do not support this myth.

Most believe that there are two reasons that year-end giving is good. First, they assume that donors are in the giving mood as they engage in all types of holiday gifting. The second theory is that donors are anxious to make gifts that they can deduct on their upcoming 2014 tax returns. Facts don’t support these assumptions. People give because they are asked…not because they are feeling the ‘giving spirit’. Only 36% of Americans itemize their taxes and about 80% of those take a charitable deduction. This means that fewer than 30% of all Americans could even possibly be motivated by tax benefits in their giving. And, many of those donors made their gifts at other times of the year. In fact, the 10 largest gifts made in 2014 were NOT made in the 4th quarter."



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Last days of December critical to nonprofit fundraisers

Last days of December critical to nonprofit fundraisers: "With two weeks to go in their fundraising year, Metro Detroit charities are reporting an uptick in giving or at least holding steady.

Many are crossing their fingers, hoping that the year-end rush to donate will fill the coffers that fund their missions."



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The AFP Blog: Worth Fighting For

The AFP Blog: Worth Fighting For: "But the financial incentives involved in most giving are also an important aspect of philanthropy.

That fact is, even if some donors don’t take a deduction or credit, tax incentives make a huge difference in giving.

I was on the Charities Aid Foundation (CAF) America Radio Network recently talking with its president, Ted Hart, ACFRE, about its recent study of how different governments support charity through incentives."



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Social-Service Groups Try Creative Holiday-Season Fundraising Tactics - Year-End Fundraising - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

Social-Service Groups Try Creative Holiday-Season Fundraising Tactics - Year-End Fundraising - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: "Some social-service groups, which generally have fewer resources to spend on fundraising than colleges, hospitals, or museums, are engaging their supporters in creative appeals this holiday season."



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Track 2014 Year-End Online Giving - Year-End Fundraising - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

Track 2014 Year-End Online Giving - Year-End Fundraising - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: "The 10,745 charities included in this tally represent all nonprofits that collected donations through Network for Good in 2011, 2012, 2013, and 2014, but not all of the roughly 40,000 organizations that use the online-giving platform each year. New data will be added every Monday, Wednesday, and Friday through early January.

All giving is calculated using Eastern time, so each day includes giving on the East Coast from 12 a.m. to 11:59 p.m. and, for example, from 9 p.m. to 8:59 p.m. on the West Coast."



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Year-End Fundraising: The Not-So-Magnificent Obsession - NPQ - Nonprofit Quarterly

Year-End Fundraising: The Not-So-Magnificent Obsession - NPQ - Nonprofit Quarterly: "That’s the sense of hysteria I get with all this talk of year-end fundraising.

I don’t mean to be contrarian. Wait. Yes, I do. If you know my work at all, I can be quite contrarian.

Here’s my perspective: I’m not much interested in talking about year-end fundraising.

I’m more interested in talking about all-year-long fundraising. Because if you’re focused on year-end fundraising (and not so focused on year-round), you’re in trouble."



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The Key to Less Stress and Better Year-End Fundraising | Pamela Grow

The Key to Less Stress and Better Year-End Fundraising | Pamela Grow: The Key to Less Stress and Better Year-End Fundraising

November 7, 2013

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Are you running around like a headless chicken in these last eight weeks of the year trying to accomplish your organization’s year-end fundraising single-handedly?

Relax. Year-end fundraising season provides the ideal opportunity to engage board members, volunteers and staff — and improve the results of your year-end appeal.

friends.amergent.com | Use all of your resources - Year-End Tips Part 1 of 3

friends.amergent.com | Use all of your resources - Year-End Tips Part 1 of 3: The End is Nigh

It’s that time of year again! As we once again ready ourselves for year-end fundraising, we asked our Account Managers to pass along their best advice. The ideas were diverse, but one thing they all agreed on: this is the time of year to pull out every bell and whistle.

#GivingTuesday Drew 103 Mass. Nonprofits to Start Yearend Drive

massnonprofit.org ::: November 30, 2012 — One hundred three Massachusetts nonprofits joined #GivingTuesday, a one-day campaign held this week to celebrate and encourage charitable activities and support nonprofit organizations, and likely benefited from as much as a 53% increase in online donations on that day.

Implementing Your Year-End Fundraising Campaign | Nonprofit Community

Implementing Your Year-End Fundraising Campaign | Nonprofit Community: If you haven’t formulated your end-of-year campaign strategy already, you already know that you’re tardy to the party. But you can still pull something together in time for those last crucial fundraising days of the year and here’s an excellent post with 12 Ways You Can Make Your Campaign Stronger on the Brandraising author Sarah Durham’s Duck Call, The Big Duck Blog, written by Ferra Trumpeter.