Viral campaigns like Ice Bucket Challenge hurt other charities | Voluntary Sector Network | The Guardian

Viral campaigns like Ice Bucket Challenge hurt other charities | Voluntary Sector Network | The Guardian: "If you are unaware of the impact supporter-led campaigns, such as Ice Bucket Challenge and #NoMakeUpSelfie, had in 2014 then you must have been living under a rock. The unmistakable images were on every Facebook timeline, raised millions upon millions in a matter of weeks and generally bought priceless publicity and awareness for the charities they were associated with.

These campaigns attract huge new audiences, but they are in danger of replacing important day-to-day work.
Good for them. But what impact did they have on the charities who didn’t benefit?"



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