Social-Service Groups Try Creative Holiday-Season Fundraising Tactics - Year-End Fundraising - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

Social-Service Groups Try Creative Holiday-Season Fundraising Tactics - Year-End Fundraising - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: "Some social-service groups, which generally have fewer resources to spend on fundraising than colleges, hospitals, or museums, are engaging their supporters in creative appeals this holiday season."



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It's Never Too Early to Think About Next Year's Holiday Giving Campaign : Page 1 of 2 : FundRaising Success

It's Never Too Early to Think About Next Year's Holiday Giving Campaign : Page 1 of 2 : FundRaising Success: This year there seems to be more digital holiday fundraising programs than ever. It’s no secret that December is a great month for giving. Traditional increased giving around the holidays combined with greater access to digital, mobile and social fundraising tools have allowed nonprofit organizations to develop creative online holiday campaigns and programs centered around holiday giving.

Good Omen For Year-End Fundraising? | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits

Good Omen For Year-End Fundraising? | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits: Good Omen For Year-End Fundraising?
By tbelford | November 29, 2011

comScore has just released its estimate for 2011 year-end online retail shopping.

For the first 20 days of the November – December 2011 holiday season, $9.7 billion has been spent online, marking a 14% increase versus the corresponding days last year. comScore projects a 15% increase by the end of December.

Year-End Fund Raising: What You Need to Know - Fund-Raising Fundamentals - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

Year-End Fund Raising: What You Need to Know - Fund-Raising Fundamentals - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: In a new episode of Fund-Raising Fundamentals, Daniel Watson, executive director of Restoration House of East Tennessee, and Sandy Rees, a fund-raising consultant, answer such questions and offer other advice on how to handle year-end appeals.

Listen to the podcast by clicking on the icon at the top or subscribe using iTunes.

Rock Your Year-End�Fundraising - Online Fundraising, Advocacy, and Social Media -

Rock Your Year-End�Fundraising - Online Fundraising, Advocacy, and Social Media -: Year-end fundraising is here. This is the time of year that your organization should be raising up to 40% of its donations online. Yes, that’s right - up to 40% of donations come in at the end of the year for many nonprofits that have a solid year-end fundraising plan in place and an engaged list of supporters.

Click-through Rates, Compelling Links and Your End of Year Fundraising Appeal | NetWitsThinkTank.com

Click-through Rates, Compelling Links and Your End of Year Fundraising Appeal | NetWitsThinkTank.com: Wondering how to get more from your holiday email appeals?

Reviewing the way you use links may be a good place to start – effective link copy and placement can have huge effects on click through rates and related fundraising results.

Philanthropy Front and Center - Washington, DC: What to Do Now to Improve Year-End Results!

Philanthropy Front and Center - Washington, DC: What to Do Now to Improve Year-End Results!: What to Do Now to Improve Year-End Results!

Barbara L. Ciconte, CFRE, co-author of Fundraising Basics: A Complete Guide recommended the following 12 action steps for improving fundraising year-end results to attendees at a program at the Foundation Center in Washington, DC, on September 20, 2011:

Denver Post Season to Share campaign sets record of $2.7 million - The Denver Post

Denver Post Season to Share campaign sets record of $2.7 million - The Denver Post: "The Denver Post's annual Season to Share charity campaign set a new high mark this past holiday season, raising nearly $2.7 million for 73 local nonprofit agencies.

Season to Share, a McCormick Foundation Fund, raised about $1.8 million from 6,600 donors, and the McCormick Foundation matched an extra 50 cents for each dollar."

Stories And Premiums Ruled During The Holidays- The NonProfit Times march 15, 2011

From the Nonprofit Times

Stories And Premiums Ruled During The Holidays- The NonProfit Times march 15, 2011: "The holiday season provides ample opportunity to proposition potential donors and renew supporters' contributions. According to Michael Nilsen, senior director of public affairs for the Association of Fundraising Professionals (AFP), approximately half of all charities get between 30 percent and 60 percent of their contributions during the last quarter of the year. Roughly 20 percent of AFP member organizations noted that in December alone, they received 50 percent of their annual contributions noted Nilsen."

Salvation Army Red Kettle and Toys for Tots Are Consumers' Favorite Causes for the Holidays

Salvation Army Red Kettle and Toys for Tots Are Consumers' Favorite Causes for the Holidays: "The 2010 Cone Holiday Trend Tracker reveals that persistence and longevity pay off for nonprofits when it comes to their holiday campaigns.

There is also plenty of support for cause marketing as consumers continue to meld giving and shopping, especially during the holidays. Nevertheless, long standing nonprofit campaigns with top of the mind recognition by consumers even beat out cause-related marketing by leading brands."

Tough holiday season has Jacksonville-area charities bracing, but optimistic | jacksonville.com

Tough holiday season has Jacksonville-area charities bracing, but optimistic | jacksonville.com: "Charities around Northeast Florida are preparing for what could be one of the toughest holiday seasons in recent years.

With high unemployment lingering - and the unemployed going jobless for ever-longer stretches - many nonprofit agencies are concerned about donations or changing the way they respond to a growing need."

Donations to Bay Area nonprofits rise in December - San Francisco Business Times:

Donations to Bay Area nonprofits rise in December - San Francisco Business Times:: "December 2009 was a very good month for many Bay Area nonprofits.

After the declines and uncertainty that defined fourth-quarter giving in 2008, holiday donations rebounded at numerous Bay Area nonprofits — and not just because weak year-ago numbers made for easy comparisons."

A flurry of last-minute giving lifted charities' holiday appeals -

A flurry of last-minute giving lifted charities' holiday appeals -: "Envelopes are still being unsealed and checks processed, but early indications suggest that December brought mixed results for charity fundraising.

Many non-profit groups reported significant drops that could force them to cut even deeper into the services they provide."

St. Louis comes up big for 100 Neediest Cases - STLtoday.com

St. Louis comes up big for 100 Neediest Cases - STLtoday.com: "St. Louis comes up big for 100 Neediest Cases
By Jane Coaston
ST. LOUIS POST-DISPATCH
01/06/2010

Despite a depressed economy, giving to the United Way's 100 Neediest Cases campaign has remained steady as donation efforts begin to wind down for the season.

The campaign thus far has raised approximately $1.25 million in cash contributions. Vanessa Wayne, director of the campaign for the United Way of Greater St. Louis, said she expects the campaign to hit its $1.3 million goal."

A surprise rise in holiday donations | TheUnion.com

A surprise rise in holiday donations | TheUnion.com: "Nevada County residents kept giving in spite of a sour economy: The Salvation Army reported the biggest offering so far for its holiday kettle drive, and food banks are seeing increased donations.

The Grass Valley Corps brought in $78,000 this season, exceeding their 2009 goal of $75,000 and toppling the previous record of $56,000 in a season."

Nueces County Record Star > Editorial > For holidays, try to think outside the box

Nueces County Record Star > Editorial > For holidays, try to think outside the box: "But this year, with everyone hurting in his or her wallets and purses, let us try to take a different tactic with one another. How about instead of those four or five gifts, we give one nice gift that will serve a purpose beyond entertainment?

If you insist on buying more than one gift, then think about donating those extra gifts to the Toys-for-Tots campaign or the Salvation Army. Non-profit organizations across the country are seeing a dramatic drop-off in donations, so why not use this holiday season to help them get back on track?"

Wyoming Tribune Eagle Online : Local charities hope for extra strong spirit of giving this year

Wyoming Tribune Eagle Online : Local charities hope for extra strong spirit of giving this year: "According to what the Association of Fundraising Professionals calls an 'informal poll,' more than half of charities in the U.S. have received fewer contributions this year compared to the same time period last year. The poll results came from 665 responses to a question on the organization's Web site."

Year-end giving: cold, hard facts

March 2009: "1. Year-end giving: cold, hard facts

By Peter Schoewe

If you were expecting the sky to fall as 2008 drew to a close, there’s good news: It didn’t happen. Sadly, however, we found that nearly four out of five of our clients raised less money during that period than they had the year before. Response to acquisition mailings fell 12%, and average gifts declined slightly in house appeals. But the details tell a far more complicated story. Read on . . ."

Economic downturn continues to affect families in Tulare County | visaliatimesdelta.com | Visalia Times-Delta and Tulare Advance-Register

Economic downturn continues to affect families in Tulare County | visaliatimesdelta.com | Visalia Times-Delta and Tulare Advance-Register: "Local charitable organizations have seen an influx of families seeking help. Visalia Salvation Army representatives reported serving more than 700 families, a record, for this month's holiday distribution of toys, food and clothing.

'We are seeing more men in line [for assistance], where before it was mostly women,' Capt. Ezekiel Guevara said. 'Many said they were laid off, and that was a sad thing for me to see.'"

Charity Fundraising Efforts Lagging Significantly This Holiday Season

Charity Fundraising Efforts Lagging Significantly This Holiday Season: "AFP's 2008 Holiday Giving Survey found that 53.3 percent of charities responding to the survey are raising less money during the last quarter of 2008 compared to the same period in 2007. Just 22.7 percent are raising more money, and 23.9 percent are raising about the same amount. These figures are in stark contrast to the 2007 survey, when 48.3 percent of organizations were raising more money than the previous year and 26.3 percent were raising less."