March 2009: "1. Year-end giving: cold, hard facts
By Peter Schoewe
If you were expecting the sky to fall as 2008 drew to a close, there’s good news: It didn’t happen. Sadly, however, we found that nearly four out of five of our clients raised less money during that period than they had the year before. Response to acquisition mailings fell 12%, and average gifts declined slightly in house appeals. But the details tell a far more complicated story. Read on . . ."
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