Managing Constituent Relationships: Four Case Studies

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From Idealware via Tech Soup

Managing Constituent Relationships: Four Case Studies: "Managing Constituent Relationships: Four Case Studies
How four organizations have implemented CRM and what their experiences can mean for your organization

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By: Anthony Pisapia and Brett Bonfield

July 14, 2008
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This article is courtesy of Idealware, which provides candid information to help nonprofits choose effective software. For more articles and reviews, go to www.idealware.org.

Who enables your organization to do its work? Most nonprofits divide supporters into categories: paid staff, volunteers, clients, donors, vendors, or advocates. However, real people often fall into multiple categories, and keeping track of their activities related to your organization can quickly get complex."