Rethinking Hospital Fundraising: "Taking a "Science and Art" Approach
To ensure extraordinary donor engagement that results in truly transformational philanthropy, organizations should balance the science and the art of fundraising.
The science. The science of fundraising involves aligning with organizational priorities, forming a major gift leadership structure, and establishing a methodical donor engagement process that can be highly customized."
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Showing posts with label NPHealthCare. Show all posts
Showing posts with label NPHealthCare. Show all posts
Thursday, December 18, 2014
Monday, October 22, 2012
Health charities compete for donations � Philanthropy North Carolina
Health charities compete for donations � Philanthropy North Carolina: Market share
The chase for charitable donations pits all charities against one another. “We compete with all charities for the charitable dollar, especially since the downturn in the economy,” Omiros explained. “Since 2008, there’s been virtually no growth in the philanthropic sector. There’s been decline.”
With all charities competing for funds, and with even closer combat among health charities that focus on the same disease, the struggle is to “steal market share from other organizations in order to continue to grow,” Omiros said.
The chase for charitable donations pits all charities against one another. “We compete with all charities for the charitable dollar, especially since the downturn in the economy,” Omiros explained. “Since 2008, there’s been virtually no growth in the philanthropic sector. There’s been decline.”
With all charities competing for funds, and with even closer combat among health charities that focus on the same disease, the struggle is to “steal market share from other organizations in order to continue to grow,” Omiros said.
Monday, April 30, 2012
Hospital’s Analytics Found Donors Large And Small - TheNonProfitTimes
Hospital’s Analytics Found Donors Large And Small - TheNonProfitTimes: Database and direct marketers have long used analytical methods such as the Recency Frequency Monetary Value (RFM) model and logistical regression in order to identify trends and effectiveness in their efforts. But what would happen if an organization took tried and true analytics and applied them to new areas?
Two higher-ups at Memorial Sloan-Kettering Cancer Center (MSKCC), in New York City -- Director of Direct Response Kim Walker and Campaign Strategic Research Director Kate Chamberlin -- spoke during a panel called “New Horizons in Analytics” at the Direct Marketing Association Nonprofit Federation’s 2012 Washington Nonprofit Conference. They highlighted some of the hospital’s projects in taking “analytics principles and technology and applying them in new areas.”
Two higher-ups at Memorial Sloan-Kettering Cancer Center (MSKCC), in New York City -- Director of Direct Response Kim Walker and Campaign Strategic Research Director Kate Chamberlin -- spoke during a panel called “New Horizons in Analytics” at the Direct Marketing Association Nonprofit Federation’s 2012 Washington Nonprofit Conference. They highlighted some of the hospital’s projects in taking “analytics principles and technology and applying them in new areas.”
Wednesday, April 18, 2012
New eBook helps hospitals report charitable giving | Healthcare Finance News
New eBook helps hospitals report charitable giving | Healthcare Finance News: ATLANTA – Through its Hospital Charitable Service Awards program, Jackson Healthcare in Alpharetta, Ga. has created an eBook for hospital executives interested in improving their organization's community benefit and charitable service reporting.
The eBook, which is titled, "Leveraging Your Story: Applying Business Acumen to Hospital Charitable Service," is a free resource available to all hospitals in an effort to help them expand the impact and public support of their community service programs. It emerged from research conducted through the Hospital Charitable Service Awards, a national program that recognizes and rewards charitable hospital programs that demonstrate sustainable community impact.
The eBook, which is titled, "Leveraging Your Story: Applying Business Acumen to Hospital Charitable Service," is a free resource available to all hospitals in an effort to help them expand the impact and public support of their community service programs. It emerged from research conducted through the Hospital Charitable Service Awards, a national program that recognizes and rewards charitable hospital programs that demonstrate sustainable community impact.
Monday, July 25, 2011
In for-profit, nonprofit hospital models, differences might be subtle - News - The Times-Tribune
In for-profit, nonprofit hospital models, differences might be subtle - News - The Times-Tribune: "Don't expect many obvious differences between a for-profit hospital and a nonprofit hospital. Any distinctions may be subtle.
For-profit Community Health Systems Inc. will acquire Moses Taylor Hospital on the heels of its Mercy Hospital buy. Community Medical Center will be acquired by nonprofit Geisinger Health System.
Both have pledged to renovate the hospitals, to clamp the flow of red ink and improve the level of care."
For-profit Community Health Systems Inc. will acquire Moses Taylor Hospital on the heels of its Mercy Hospital buy. Community Medical Center will be acquired by nonprofit Geisinger Health System.
Both have pledged to renovate the hospitals, to clamp the flow of red ink and improve the level of care."
Wednesday, July 13, 2011
Nonprofit Healthcare Organizations Report Average Investment Returns of 10.9 Percent in FY2010 | PND | Foundation Center
Nonprofit Healthcare Organizations Report Average Investment Returns of 10.9 Percent in FY2010 | PND | Foundation Center: "Nonprofit Healthcare Organizations Report Average Investment Returns of 10.9 Percent in FY2010
U.S. nonprofit healthcare organizations reported an average return on investible assets of 10.9 percent for fiscal year 2010, a decline from the average return of 18.8 percent registered in FY2009 but a significant improvement over the average of -21.2 percent recorded in 2008, the Commonfund Institute reports."
U.S. nonprofit healthcare organizations reported an average return on investible assets of 10.9 percent for fiscal year 2010, a decline from the average return of 18.8 percent registered in FY2009 but a significant improvement over the average of -21.2 percent recorded in 2008, the Commonfund Institute reports."
Thursday, May 05, 2011
Health-Care Fund Raising Recovers, Surveys Show - Philanthropy Today - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas
Health-Care Fund Raising Recovers, Surveys Show - Philanthropy Today - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: "Health-Care Fund Raising Recovers, Surveys Show
May 5, 2011, 11:44 am
Two new reports offer glimmers of optimism in fund raising for health-care charities as the economy recovers, according to American Medical News, an arm of the American Medical Association."
May 5, 2011, 11:44 am
Two new reports offer glimmers of optimism in fund raising for health-care charities as the economy recovers, according to American Medical News, an arm of the American Medical Association."
Thursday, September 17, 2009
Children's Hospital celebrates its benefactors | Philadelphia Inquirer | 09/17/2009
Children's Hospital celebrates its benefactors | Philadelphia Inquirer | 09/17/2009: "Hospital chief executive officer Steven Altschuler said Children's had about another billion dollars worth of needs and likely will start another campaign next year. While demand for care at Children's is increasing, he said, the hospital is being cautious with spending. 'Obviously, the economy is still in a very fragile state,' he said.
Michael Nilsen, spokesman for the Association of Fundraising Professionals, said he was hearing from members that 'this is probably the most difficult fund-raising environment they've experienced in their careers and these are 30- and 40-year veterans.'
The Giving USA Foundation, he said, found that total giving dropped from $314 billion in 2007 to $307 billion in 2008."
Michael Nilsen, spokesman for the Association of Fundraising Professionals, said he was hearing from members that 'this is probably the most difficult fund-raising environment they've experienced in their careers and these are 30- and 40-year veterans.'
The Giving USA Foundation, he said, found that total giving dropped from $314 billion in 2007 to $307 billion in 2008."
Wednesday, September 16, 2009
$150 Million Gift From Abu Dhabi to Transform National Children's Hospital - washingtonpost.com
$150 Million Gift From Abu Dhabi to Transform National Children's Hospital - washingtonpost.com: "n one of the largest philanthropic donations ever made to a U.S. pediatric hospital, Children's National Medical Center will receive $150 million from the government of Abu Dhabi -- a gift that the hospital hopes to use to dramatically change pediatric surgery."
Tuesday, September 15, 2009
The NonProfit Times - "Healthcare Fundraising
The NonProfit Times - The Leading Business Publication For Nonprofit Management: "Healthcare Fundraising
Grateful Patients Build
Capital campaigns supported by those who know its worth
Dana-Farber Cancer Institute in Boston has one year left on its ambitious $1 billion Mission Possible capital campaign, the largest effort the organization has undertaken in its 63-year history.
And instead of waiting for the last year to solicit employees, the organization approached senior faculty before the campaign's 2007 public launch. The development professionals explained the campaign's significance and four key funding areas, including the Jimmy Fund and the Yawkey Center for Cancer Care."
Grateful Patients Build
Capital campaigns supported by those who know its worth
Dana-Farber Cancer Institute in Boston has one year left on its ambitious $1 billion Mission Possible capital campaign, the largest effort the organization has undertaken in its 63-year history.
And instead of waiting for the last year to solicit employees, the organization approached senior faculty before the campaign's 2007 public launch. The development professionals explained the campaign's significance and four key funding areas, including the Jimmy Fund and the Yawkey Center for Cancer Care."
Wednesday, February 18, 2009
The NonProfit Times - Health Fundraisers Get Big Stimulus Win
The NonProfit Times - The Leading Business Publication For Nonprofit Management: "February 18, 2009
Health Fundraisers Get Big Stimulus Win
By Mark Hrywna
Healthcare fundraisers will be grateful for changes in the federal government’s stimulus package. The House version of the bill initially threatened grateful patient programs by denying access to names and addresses but was eliminated from the final version approved by Congress."
Health Fundraisers Get Big Stimulus Win
By Mark Hrywna
Healthcare fundraisers will be grateful for changes in the federal government’s stimulus package. The House version of the bill initially threatened grateful patient programs by denying access to names and addresses but was eliminated from the final version approved by Congress."
Monday, September 22, 2008
Obstacles slow Miller Children's Hospital expansion - Press-Telegram
Obstacles slow Miller Children's Hospital expansion - Press-Telegram: "LONG BEACH - One day - with a target date of December 2009 instead of the initial target of December 2008 - the new-and-improved Miller Children's Hospital will open, but not until the hospital overcomes a bevy of obstacles.
The project was approved in 2005 for a cost of $135 million, a price tag that has swelled to $189.3 million, officials said.
'As you may recall, Hurricane Katrina hit in August (2005) and construction prices escalated based on raw material availability and labor resources,' said Richard DeCarlo, Miller's vice president of operations. 'We then re-bid the project in 2006 and the project cost total rose to $151.1million.'"
The project was approved in 2005 for a cost of $135 million, a price tag that has swelled to $189.3 million, officials said.
'As you may recall, Hurricane Katrina hit in August (2005) and construction prices escalated based on raw material availability and labor resources,' said Richard DeCarlo, Miller's vice president of operations. 'We then re-bid the project in 2006 and the project cost total rose to $151.1million.'"
Friday, August 01, 2008
New challenges for nonprofits | News-Leader.com | Springfield News-Leader
New challenges for nonprofits | News-Leader.com | Springfield News-Leader: "Boards of nonprofit organizations like CoxHealth face a more challenging health care atmosphere -- the federal government has stepped up its regulatory enforcement of Medicare and Medicaid programs to recapture money lost through fraud, and settlements require providers to toe the line in following corporate compliance agreements."
Tuesday, June 24, 2008
What Ails Hospital Fund Raising - Philanthropy.com
From the Chronicle Prospecting Blog
What Ails Hospital Fund Raising - Philanthropy.com: "What Ails Hospital Fund Raising
The economy is making fund raising tough for all kinds of institutions, but at nonprofit hospitals, that is just one of many challenges, Bill McGinly, president of the Association for Healthcare Philanthropy, in a speech today."
What Ails Hospital Fund Raising - Philanthropy.com: "What Ails Hospital Fund Raising
The economy is making fund raising tough for all kinds of institutions, but at nonprofit hospitals, that is just one of many challenges, Bill McGinly, president of the Association for Healthcare Philanthropy, in a speech today."
Monday, July 30, 2007
Tapping 'Grateful Patients' for Donations - Chronicle.com
Tapping 'Grateful Patients' for Donations - Chronicle.com: "Tapping 'Grateful Patients' for Donations
A survey by the Association for Healthcare Philanthropy and Grizzard, a nonprofit consulting firm, shows a lack of communication between hospitals and their former patients. About 40 percent of fund raisers at health-care institutions do not consider contacting “grateful patients” as an important part of their jobs."
A survey by the Association for Healthcare Philanthropy and Grizzard, a nonprofit consulting firm, shows a lack of communication between hospitals and their former patients. About 40 percent of fund raisers at health-care institutions do not consider contacting “grateful patients” as an important part of their jobs."
Health Institutions Fail to Connect with ''Grateful Patients'' According to New Survey by AHP and Grizzard: Financial News - Yahoo! Finance
PRESS RELEASE
Health Institutions Fail to Connect with ''Grateful Patients'' According to New Survey by AHP and Grizzard: Financial News - Yahoo! Finance: "The Grateful Patient Survey, a 25-question online survey conducted in May of 2007, targeted health development professionals to learn how they viewed the Grateful Patient program within their facilities and also identify future areas for improvement. Specific to each health institution, the Grateful Patient program serves as an in-house fundraiser, collecting financial gifts from donors who express their gratitude for services rendered. Yet, as the survey indicates, these grateful patients represent a largely untapped, unidentified source of support within the health community."
Health Institutions Fail to Connect with ''Grateful Patients'' According to New Survey by AHP and Grizzard: Financial News - Yahoo! Finance: "The Grateful Patient Survey, a 25-question online survey conducted in May of 2007, targeted health development professionals to learn how they viewed the Grateful Patient program within their facilities and also identify future areas for improvement. Specific to each health institution, the Grateful Patient program serves as an in-house fundraiser, collecting financial gifts from donors who express their gratitude for services rendered. Yet, as the survey indicates, these grateful patients represent a largely untapped, unidentified source of support within the health community."
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