Thursday, December 18, 2014

Rethinking Hospital Fundraising

Rethinking Hospital Fundraising: "Taking a "Science and Art" Approach
To ensure extraordinary donor engagement that results in truly transformational philanthropy, organizations should balance the science and the art of fundraising.
The science. The science of fundraising involves aligning with organizational priorities, forming a major gift leadership structure, and establishing a methodical donor engagement process that can be highly customized."

'via Blog this'

No comments: