Monday, July 30, 2007

Tapping 'Grateful Patients' for Donations -

Tapping 'Grateful Patients' for Donations - "Tapping 'Grateful Patients' for Donations

A survey by the Association for Healthcare Philanthropy and Grizzard, a nonprofit consulting firm, shows a lack of communication between hospitals and their former patients. About 40 percent of fund raisers at health-care institutions do not consider contacting “grateful patients” as an important part of their jobs."

No comments: