Thursday, June 23, 2005

Transcontinental Newsnet-Do-not-call list needs close attention (Canadian Telemarketing)

Transcontinental Newsnet: "Do-not-call list needs close attention
By Stephen Bornais

The Canadian telemarketing industry needs to pay close attention to how a national �do-not-call� list will be prepared here, or risk suffering, as has its U.S. counterpart, an American expert said yesterday in Halifax.
Peter Johnson, a senior executive with the New York-based DIrect Marketing Association, an industry lobby group, said a similar �do not call law in the U.S. has devastated the telemarketing industry, mostly from unexpected consequences.
�Weren�t paying attention to costs�"

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