MySA.com: Business: "Nonprofits embrace corporate tools
Web Posted: 07/23/2005 12:00 AM CDT
L.A. Lorek
Express-News Business Writer
The San Antonio Symphony, which emerged from bankruptcy a year ago, understands the need for marketing and good corporate governance — just like a for-profit company.
During bankruptcy, the symphony launched a regional marketing campaign, overhauled its 23-member board, established an audit committee, and put other oversight measures into place, said Kenneth A. Oleson, its board chairman and senior vice president at Zachry Construction Corp. As a result, the symphony just finished its first season in the black."
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