The Seattle Times: Business & Technology: Firms venture into new field: philanthropy: "irms venture into new field: philanthropy
By Ariana Eunjung Cha
MENLO PARK, Calif. — They say the soul of Silicon Valley is reflected in the billboards scattered along the 45-mile stretch of Highway 101 that cuts through the region. During the dot-com era, the messages were mostly from such startups as Excite.com, Homestead.com and eGain.com. The goal was to sell you something, anything.
Today the signs have changed. 'End World Hunger,' urges one billboard. Another promotes a campaign to aid the mentally disabled. A third features a smiling portrait of the men and women of the California Air National Guard 129th Rescue Wing, who 'keep America safe, secure and free.'"
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