Thursday, October 13, 2005

The Chronicle, 10/13/2005: Crafting a New Role

The Chronicle, 10/13/2005: Crafting a New Role: "Crafting a New Role
Museum's new mission spurs big increase in donors and visitors

By Peter Panepento

The Fuller Museum of Art had a reputation for playing it safe. The museum, located about 25 miles south of Boston in Brockton, Mass., had followed a tried-and-true approach for most of its nearly four-decade history -- playing host to exhibits of largely conservative artwork that drew modest crowds and generated little buzz.

The approach was effective enough to keep the museum alive. But in culture-rich New England, where massive institutions such as Boston's Museum of Fine Arts and the Isabella Stewart Gardner Museum boast international acclaim, Fuller simply did not stand out. It was a small, community museum that had done little to distinguish itself, and it was in danger of losing relevance."

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