Fidelity teams up again with Sir Paul - The Boston Globe

Fidelity teams up again with Sir Paul - The Boston Globe: "Fidelity teams up again with Sir Paul
Ads for school music charity signal evolution in firm's strategy

By Chris Reidy, Globe Staff | October 18, 2005

The second phase of the partnership between Fidelity Investments and Sir Paul McCartney is scheduled to kick in today, when the two launch a new public charity, the Music Lives Foundation, to raise money to support school music programs.

Nearly seven weeks after unveiling its partnership with the former Beatle, Fidelity will begin running TV spots promoting the charity. For a Boston firm that's long taken a quiet approach toward philanthropy, it's the first time Fidelity will use a TV ad to highlight its philanthropic efforts."