Red Cross Spent $500,000 in 3 Years To Boost Its Profile

Red Cross Spent $500,000 in 3 Years To Boost Its Profile: "Red Cross Spent $500,000 in 3 Years To Boost Its Profile
Consultants Paid To Lure Stars, Showcase CEO to Help Raise Funds
By Jacqueline L. Salmon and Gilbert M. Gaul
Washington Post Staff Writers
Monday, February 27, 2006; Page A08
The American Red Cross paid consultants more than $500,000 in the past three years to pitch its name in Hollywood, recruit stars for its 'Celebrity Cabinet' and brand its chief executive as the face of the Red Cross -- just a year before ousting her, according to documents obtained by The Washington Post."

Tags: Red Cross-Governance