For The Pew's Rebecca Rimel, the Bottom Line Is Impact, Not Profits - Knowledge@Wharton

For The Pew's Rebecca Rimel, the Bottom Line Is Impact, Not Profits - Knowledge@Wharton: "When Rebecca Rimel, president and CEO of the Philadelphia-based Pew Charitable Trusts, describes the challenges she faces running a $4.6 billion organization, she uses the same words one hears from leaders in the for-profit world: 'highly strategic,' 'politically aware,' 'leveraged' and 'accountable.' But her bottom line is impact, not profits. 'We are highly driven to make a difference in the key issues that matter to the health and happiness of our stakeholders -- the public,' she said during a recent leadership talk at Wharton. 'We play to win and choose initiatives where we think we can do that. Being focused and tough-minded [defines] the business I am in every day.'"