THE American Red Cross may find it tougher to look the public in the eye while asking for donations these days. The disaster relief agency gave a $780,000 severance package to Marsha Evans, the CEO ousted in December. That comes after the agency handed $2.8 million in severance, deferred compensation, and bonuses to five acting or permanent directors in the last seven years.
The organization is in management crisis, not what Americans expect when asked to open their wallets to charities. Donors have a right to ask why they should give to a $4 billion charity that funds platinum parachutes.