Friday, June 23, 2006

USATODAY.com - Do your homework on celebrity endorsements

USATODAY.com - Do your homework on celebrity endorsements: "Do your homework on celebrity endorsements
Updated 6/22/2006 10:25 PM ET E-mail | Save | Print | Subscribe to stories like this
Some stars work tirelessly on behalf of certain charities. Others do nothing. But, cautions Daniel Borochoff, president of the American Institute of Philanthropy, a national charity watchdog, don't blindly follow a celebrity endorsement and do your homework before writing a check. 'Angelina Jolie is a pretty woman but that doesn't mean she's the best person to be choosing your charities for you. Basing your decision that way is not smart.'

Here, some A-list do-gooders explain why they do what they do."

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