By SHANNON COFIELD and KIM AUSTEN
September 12, 2006
Forward-thinking business leaders understand that community involvement is an important part of any company's success.
Research shows that a company's involvement in the community has become a business imperative. The Cone Corporate Citizenship Study reveals that 86 percent of consumers surveyed said they are likely to switch from one brand to another that is about the same in price and quality, if the other brand is associated with a cause."