Altruism | The joy of giving | Economist.com

Altruism | The joy of giving | Economist.com: "Altruism
The joy of giving

Oct 12th 2006
From The Economist print edition
Donating to charity rewards the brain

PROVIDING for relatives comes more naturally than reaching out to strangers. Nevertheless, it may be worth being kind to people outside the family as the favour might be reciprocated in future. But when it comes to anonymous benevolence, directed to causes that, unlike people, can give nothing in return, what could motivate a donor? The answer, according to neuroscience, is that it feels good.

Researchers at the National Institute of Neurological Disorders and Stroke in Bethesda, Maryland, wanted to find the neural basis for unselfish acts. They decided to peek into the brains of 19 volunteers who were choosing whether to give money to charity, or keep it for themselves. To do so, they used a standard technique called functional magnetic resonance imaging, which can map the activity of the various parts of the brain. The results were reported in this week's Proceedings of the National Academy of Sciences."