News onPhilanthropy: Facebook Launches Virtual Giving Campaign

News onPhilanthropy: Facebook Launches Virtual Giving Campaign: "This week Facebook, the immensely popular online social network, entered the e-philanthropy realm by launching a new feature that enables users to buy virtual icons to appear on the online profiles of their friends. At a cost of $1 each, the net proceeds of these “tiny tokens of appreciation” will be donated to charity. Facebook administrators choose Komen for the Cure, the breast cancer research organization, as the designated charity for the month of February, because “Breast Cancer Awareness is the largest cause related group on Facebook.” No word yet on how long this campaign will last, or whether it will be opened to other charities."

Tags: NPGiving, NPFundraising, NPOnlineGiving, NP2ndlife