By Jessica Bennett
Newsweek
Updated: 3:29 p.m. ET March 14, 2007
March 14, 2007 - When Ben Davis created buylesscrap.org, a quirky parody of Bono’s (Red) campaign, he thought he’d get a few laughs out of his San Francisco designer friends. But since it launched two weeks ago, the site has received thousands of hits, hundreds of blog mentions—and has raised some very real questions about the spending practices and intentions of “cause marketing”"
Tags:
No comments:
Post a Comment