Tuesday, March 06, 2007

Should D.C. Public Schools Have Corporate Sponsors?

Should D.C. Public Schools Have Corporate Sponsors?: "Should D.C. Public Schools Have Corporate Sponsors?

Mark Segraves, WTOP Radio

WASHINGTON - Corporate bidding wars for the naming rights to sports venues like the Verizon Center and FedEx Field are nothing new.

But if some lawmakers have their way, you could be seeing local high schools getting into the game.

In Texas, high schools have raised millions by selling the naming rights for their football fields.

In California, corporate sponsors like Nike and Pepsi shell out hundreds of thousands of dollars to get their names on events such as high school championship games.

D.C. Mayor Adrian Fenty sees sponsorship as an opportunity.

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