Tuesday, December 04, 2007

Corporate Charity Gets Sophisticated, Routine(The Korea Times)

Corporate Charity Gets Sophisticated, Routine(The Korea Times): "The season of giving has come around again. But with corporate giving now rooted as an annual order of business in itself for many firms here and overseas, it's no longer the matter of who does it or not, but how the act of goodwill is done. Many businesses worldwide testify that the deadly Hurricane Katrina and Pakistan earthquake tried their charity programs, its speedy reaction and flexibility, while, at the same time, reviving the waning global corporate philanthropy efforts. A recent survey of 136 large companies conducted by a New York-based nonprofit advocacy group, the Committee Encouraging Corporate Philanthropy, showed that most firms raised their giving level by about 5 percent last year."

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