Wednesday, July 23, 2008

Advertising - Direct Mail Tries to Go Green. No, Really. - NYTimes.com

Advertising - Direct Mail Tries to Go Green. No, Really. - NYTimes.com: "So a group of direct-marketing companies, along with a handful of their corporate clients, are banding together to make an inherently unsustainable practice at least a little bit greener.

The group calls itself the Green Marketing Coalition,"

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