Thursday, July 10, 2008

Insight Center - Advantages of Philanthropy - Portfolio.com

Insight Center - Advantages of Philanthropy - Portfolio.com: "Caught between critics demanding “corporate social responsibility” and investors demanding short-term profits, many companies seek to make their giving more strategic.

But “strategic philanthropy” is often nothing more than PR campaigns promoting corporate brands. Result? Public cynicism, not goodwill."

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