Wednesday, September 03, 2008
Best Intentions - CFO Magazine - September 2008 Issue - CFO.com: "We must become a good company,' the chief executive declares, having just returned from a conference featuring the philanthropic Google Guys, co-founders Sergey Brin and Larry Page. 'And I don't just mean good in the business sense; I mean good in the 'Don't be evil' sense. You know about the One Percent Rule? One percent of profits, 1 percent of equity, and 1 percent of employees' time allocated to doing good. That's what they do at Google — so we are going to do 2 percent!'"