Friday, November 14, 2008

Professional Fundraising | Face Value

Professional Fundraising | Face Value: "t is arguably the most controversial practice in fundraising, but face-to-face is still going strong more than a decade after it was first introduced to the UK by Greenpeace.
The novelty of fundraisers approaching members of the public directly and asking them for a monthly direct debit donation in the late 1990s quickly prompted a host of new donors and provided a valuable new regular income stream for growing numbers of charities."

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