Friday, January 30, 2009

Charity Village®NewsFundraising fundamentals for the economic downturn

Charity Village®NewsWeek: Cover Story: "Fundraising fundamentals for the economic downturn
Andy Levy-Ajzenkopf By Andy Levy-Ajzenkopf
January 26, 2009

Last Thursday, the Bank of Canada predicted a steep, short-term recession for the country ending sometime early next year; this despite economists at Canada's major financial institutions predicting a more protracted, difficult decline. Maclean's magazine published an article predicting that 250,000 Canadians could lose their jobs 2009. And Canada's voluntary sector is waiting with baited breath to hear what, if any, kind of economic stimulus package it will receive when the new budget is announced this week. Times are indeed tough.

So how is a fundraiser to stay optimistic on the job with such negative press, and a collectively depressed North American community that seems positioned to tighten its purse strings? Some leading fundraising experts urge calm."

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