Communication key to recession fundraising | Philanthropy Journal: "This is the time to invest an even greater amount of time, energy and resources in continuing to cultivate relationships with donors and prospective donors,' says Robbe Healey, senior member of Farr Healey Consulting in West Chester, Pa., and chair of the Association of Fundraising Professionals in Arlington, Va.
That focus on donors should be part of a larger effort that integrates philanthropy into an organization's business plan, connecting giving to the specific programs it supports and to their outcomes, Healey says.
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