The NonProfit Times - The Leading Business Publication For Nonprofit Management: "Shrinking Universe When It Comes To House Files
Nonprofits appear to be cutting back on solicitation volume, focusing on their current donor files and trying to reactivate lapsed donors during this economic downturn.
“We’re seeing volumes on lists across the board decrease,” said Diana Estremera, senior vice president at May Development Services, a division of Direct Media, in Greenwich, Conn. “That’s a drag because if you’re trying to achieve quantity, it forces you to go to outside lists that are out of their core range,” she said."
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