Federal charity drive reaches out to young donors (11/3/09) -- GovExec.com

Federal charity drive reaches out to young donors (11/3/09) -- GovExec.com: "Online giving is also a potential recruiting tool to attract younger donors, a target group for the campaign. 'Most of our givers are the older generation of employees who are familiar with the CFC and have been giving to the CFC for many years,' says Lambert. 'Therefore, we do try to target the younger employees because they tend to be your new hires.'"