Thursday, November 19, 2009

The NonProfit Times - One-Third Of Web Donations Didn’t Go Through

The NonProfit Times - The Leading Business Publication For Nonprofit Management: "Amergent, in Peabody, Mass., decided to contact 30 Catholic organizations and test their responses to $25 online and offline donations sent out this past June. Amergent wanted to analyze the ease of donating, how organizations cultivated and renewed donors, and what were the differences between giving online and offline.

The 30 organizations weren’t informed of the test until after Amergent gathered the responses"

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