Tuesday, May 04, 2010

Donor Retention |

Donor Retention |: "Three Types of Donors Today and Three Ways to Keep Them

In an informal poll of fund raising clients it was not surprising to learn that a major challenge in the current economy is donor retention. In addition, this is the #1 question we get in emails and telephone calls each week. Here is what we have learned from donors we have interviewed over the years, and of late, in recent studies about their continued giving."

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