Monday, August 16, 2010

The New Proactive Donor - Resource Center - AFP

The New Proactive Donor - Resource Center - AFP: "Aug. 10, 2010) The days when donors would give unconditionally to every charity that knocked on their door are gone for good, says fundraising veteran Penelope Burk. Her firm's recent research offers some clues into the mind of the modern donor.

The latest donor survey by Cygnus Research finds that in the age of information overload, there has been a marked shift in giving, paving the way for a new, independent donor. 'They do their research online and make confident choices,' Burk says. 'Fundraising needs to adapt to this proactive donor who won't be told when and how to give.'"

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