Tuesday, May 24, 2011

Robert Egger On Why Nonprofits Need To Re-Think Marketing — It's All About Revenue

Robert Egger On Why Nonprofits Need To Re-Think Marketing — It's All About Revenue: "This article is the final installment in our Knowledge For Nonprofits series, which is made up of articles, interviews and tips for the nonprofit sector. The previous articles can be found here, here and here.

Robert Egger is an iconoclast in the nonprofit sector. He once ran nightclubs, but in 1989 turned philanthropic. That was the year he opened DC Central Kitchen, a community kitchen that uses locally sourced food to make meals for the hungry and provide on-the-job training for the unemployed. Since then DC Central Kitchen has made more than 23 million meals and 800 people get jobs."

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