Monday, July 25, 2011

Crowds: What Are They Good For?

Crowds: What Are They Good For?: "Crowdsourcing, a term coined by Jeff Howe in Wired Magazine in 2006, is defined as the outsourcing of tasks by way of a general call-out to a large, undefined group of people. There's also crowdfunding, which relies on the power of crowds to fund projects. No matter its iteration, the idea of crowds and the power they potentially hold for nonprofits is gaining much attention these days.

But while leveraging technology and the power of the group seems a good idea on its surface, how effective are crowds in helping organizations reach fundraising goals?"

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