News: Themselves to Blame? - Inside Higher Ed: "Themselves to Blame?
July 12, 2011
CHICAGO -- The ever-so-modest increase in contributions to colleges (0.5 percent) from 2009 to 2010 was cheered by many fund-raisers, since it represented much better news than the 11.9 percent decline from the year before. But at a presentation here at the annual gathering of senior fund-raising officials of the Council for Advancement and Support for Education, speakers suggested that alumni giving rates are not going to rebound -- and that a big reason why can be found in young alumni, and in the strategies colleges use to woo them."
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