Tess Finkle: Cause ... It Matters: This transition within the corporate giving structure is being expedited by the up rise of the Millennial Generation -- young people/consumers who demand more responsibility from "the man." Which is awesome.
So, my team and I spend our days helping brands recognize they need to support causes their customers advocate in a way that is genuine and effective do just that, but also making sure their needs as a business are met. Additionally, we identify a clear call to action that helps the cause partner reach its goals within this alliance. More times than not, part of my company's role in addition to partnering and strategizing is to procure celebrities to engage on some level of the campaign to attract media and mobilize the masses.
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