Tuesday, December 13, 2011

How saying No to a donor can end up in a legacy pledge | Elsbeth Takkenberg | 101fundraising

How saying No to a donor can end up in a legacy pledge | Elsbeth Takkenberg | 101fundraising: As a relationship manager special gifts, I speak to a lot of donors about including M�decins sans Fronti�res (MSF) in their last will. Not only do donors want to know what difference their gift will make in the lives of people that urgently need medical aid, victims of war and natural disasters. But donors also like to talk about their personal life, their personal situation, their values and beliefs.

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