Komen breast-cancer charity fights to keep support - NorthJersey.com: But critics say the drop-off in donations shows how hard it’s going to be for the organization to redeem its image and win back the support of the thousands who abandoned it.
“Any non-profit has just one incredibly valuable asset: trust,” said Andrew Watt, chief executive of the Association of Fundraising Professionals in Arlington, Va. “Once you destroy that trust, it takes a lot longer to restore it.”
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