Monday, September 17, 2012

Charity notebook: United Way kicks off new fundraising campaign without announcing a goal | syracuse.com

Charity notebook: United Way kicks off new fundraising campaign without announcing a goal | syracuse.com: Syracuse, N.Y. -- After falling short of its fundraising goals for four consecutive years, the United Way of Central New York has launched its new fundraising campaign without publicly announcing a dollar goal.

It is part of the United Way's new strategy to shift the spotlight of its 2012-2013 campaign on pressing community needs United Way funded nonprofit agencies are trying to address, said Frank Lazarski, the United Way's president.

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