Thursday, October 18, 2012
Breast Cancer Awareness Month Criticized for “Little Pink Lies” - NPQ – Nonprofit Quarterly - Promoting an active and engaged democracy.
Breast Cancer Awareness Month Criticized for “Little Pink Lies” - NPQ – Nonprofit Quarterly - Promoting an active and engaged democracy.: As NPQ readers know, this kind of critique has long been made in regards to some cause-related marketing campaigns where it is unclear whether the nonprofits or the corporate sponsors are benefitting more (for more, see this article on the business rationale of cause-related marketing and bottom-line benefits from Triple Pundit, this British report on brand benefits, and this report on cause-related public relations). Over the years, state attorneys general have gingerly criticized some cause-related marketing, including a now dated but still powerful report on nonprofit product marketing, “What’s in a Nonprofit’s Name: Public Trust, Profit, and the Potential for Public Deception,” and more recently, the 2011 investigation of New York State Attorney General Eric Schneiderman into charities taking advantage of the pink ribbon campaign month.